Do good, feel good – Arifa Sultana OTC Product Manager 
Marketing Department 

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  Posted by: Dental Design      2nd August 2018

When we act unselfishly without the exception of reciprocity, we feel fulfilled and invigorated. Studies suggest that there is a strong correlation between the well-being, happiness, health and longevity of people that are kind and compassionate,[1]and many psychologists believe that humans are hard-wired for empathy and co-operation. Yet it has also been argued that altruistic behaviour is not something that can be artificially developed. Fortunately, dental professionals have an inherent desire to put the needs and best interests of others to the front of their minds, which is essentially what providing good dental care is all about.


According to studies, helping others, making a difference and improving other peoples’ lives are important to dentists.[2],[3]Indeed, relieving pain, managing disease, increasing wellness and providing quality care is substantially rewarding for professionals and of course, of great benefit to patients. The improvement of dental and facial aesthetics can result in increased self-perception, self-esteem and enhancement of social and psychological well-being for patients, which is tremendously worthwhile.[4]Yet equally, successfully treating and eliminating a potentially debilitating condition such as unpleasant smelling breath, which incorporates both dentistry as well as psychology, can give rise to a substantial level of satisfaction.


In some cases, dental practitioners come into contact with patients that are not aware that they have oral malodour, while others have been told they have a problem by a close friend or family member. There are also those that worry constantly because they think that they have halitosis. They are all equivalently delicate circumstances because oral malodour is a subject that is not easily discussed, even though it is a very common condition. Poignantly too, the way in which it is handled by dental professionals can influence both patient acceptance as well as the preservation of the patient/professional relationship.


In 90 per cent of cases, oral malodour originates in the oral cavity.[5]It can be the result of issues such as periodontal disease, food impaction, tongue coat, faulty restorations, unclean dentures or even a throat infection. However, poor oral hygiene is the most common cause of unpleasant smelling breath[6]and by helping patients to improve their oral health routine it can often be eliminated and certainly prevented. Furthermore, dental professionals have the ideal opportunity to broach this delicate problem as they deliver oral health education and instructions.


After reviewing the patient’s home care routine and without blinding patients with science, dental professionals can inform patients of the actual cause of oral malodour. For example, practitioners can explain how large numbers of bacteria are able to survive and multiply with very little or no oxygen in the hidden recesses of the mouth: the perfect habitat for the continual production of volatile sulphur compounds (VSCs) or oral gases, which smell unpleasant when exhaled. Then, to help resolve the issue, recommend clinically proven products to enable patients to improve their oral health routine and successfully inhibit the production of foul smelling VSCs.


It has been confirmed that rinsing with a mouthwash that contains a combination of zinc acetate and chlorhexidine diacetate is the most effective way to convert the offensive sulphur content of VSCs into odourless, insoluble sulphides.[7]Therefore, by introducing patients to CB12 oral health products, dental professionals can help them to address the actual cause of unpleasant breath and enhance their oral hygiene routine. CB12 mouthwash was developed by dentists and has a patented formula containing low concentrations of zinc acetate and chlorhexidine diacetate, which not only begins working immediately, but also chemically binds to the tissues of the oral cavity to prevent oral malodour for up to 12 hours. Using a mouthwash after tooth brushing and flossing helps to rinse away debris but CB12also contains anti plaque agents along with fluoride to strengthen the teeth. Furthermore, patients may also wish to opt for CB12 White mouthwash, which has the technology to lift tooth stains and prevent new stains from developing for a natural whitening effect.


Delivering an effective solution along with the added bonus of increasing awareness and oral hygiene can be a very rewarding experience. Indeed, helping other people increases the production of neurochemicals, dopamine, serotonin and oxytocin and make up Happiness Trifecta, which boosts the mood and activates the parts of the brain associated with pleasure, trust and social connection.[8]With natural compassion, understanding and kindness along with evidence-backed technology and resources, dental professionals can provide outstanding dental care, which not only benefits the health and well-being of their patients, but makes them feel amazing too.


For more information about CB12 and how it could benefit your patients, please visit




[1]Post S.G. Altruism, happiness and health: It’s good to be good. International Journal of Behavioral Medicine 2005. 12 (2) 66-77.[Accessed 2nd July 2018]

[2]Harris, R.V. et al. Facets of job satisfaction of dental practitioners working in different organisational settings in England. British Dental journal 204, E1 2007.[Accessed 2nd July 2018]

[3]Gardner S.P. et al. Intrinsic rewards experienced by a group of dentists working with undeserved populations. Australian Dental Journal 2014; 59 302-308.[Accessed 2nd July 2018]

[4]Delcides F. et al. 2009. Psychosocial Impact of Dental Esthetics on Quality of Life in Adolescents. The Angle Orthodontist: November 2009, Vol. 79, No. 6, pp. 1188-1193.[Accessed 24thMay 2018]

[5]Spielman AI, et al. Halitosis. A common problem. N Y State Dent J. 1996 Dec; 62 (10) 36-42.[Accessed 2nd July 2018]

[6]NHS Choices. Bad breath (halitosis): Causes.[Accessed 2nd July 2018]

[7]Erovic Ademovski S. et al. The effect of different mouth rinse products on intra-oral halitosis. Int J Dent Hyg. 2016 May; 14(2):117-23.[Accessed 2nd July 2018]

[8]Ritvo E. MD. The Neuroscience of Giving. Proof that helping others helps you. Psychology Today April 24th2014.[Accessed 2nd July 2018]

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