An Unnecessary Evil – Arifa SultanaFeatured Products Promotional Features
Posted by: The Probe 2nd December 2018
We all know how intrinsically systemic and oral health are linked. There is even sometimes a two-way relationship between poor dental hygiene and severity of general health conditions, meaning that neither can be optimised without the other. This can be challenging as some systemic diseases, or the medications used to manage them, can cause various side effects that influence the oral cavity, dental health standards and the sufferer’s confidence. One of these side effects is halitosis.
Origins of halitosis
While not a life-threatening complication, halitosis can have a huge impact on a patient’s quality of life. In fact, it has a negative effect on nearly every aspect of a sufferer’s life, including their friendships, dating experience, marriage, schooling and employment.
In nearly 85% of cases, the origin of halitosis is in the oral cavityand one of the most common causes is the accumulation of food debris and plaque in the mouth.Another major cause is xerostomia.
Patients with dry mouth have been shown to exhibit higher amounts of plaque on their teeth and tongue.This is because saliva plays an important role in the remineralisation of the teeth, pH balance of the oral cavity, regulation of the microflora and primary digestion, among various other functions. Hypofunction of the salivary glands therefore has an inhibitory effect on all these areasand dry mouth is associated with poorer dental health for this reason.
In diabetes, oral malodour can also be caused by diabetic ketoacidosis (DKA). This is the process by which the body burns fatty acids because there is insufficient insulin to allow enough glucose into the cells. It produces acidic ketone bodies that can be expelled through the mouth and result in an unusual smell on the breath.
The support patients need
Regardless of what medical conditions a patient may be living with, they absolutely deserve to be relieved of the everyday symptoms wherever possible, enabling them to experience a better quality of life. The range of CB12 products provides one such solution for those suffering from halitosis.
Developed by dentists, the CB12 mouthwash has been formulated specifically to neutralise oral malodour and go on working all day. Unlike other mouthwashes that simply attempt to mask the unpleasant smell, CB12 targets the problem at the source.Its patented formula contains low levels of zinc acetate and chlorhexidine diacetate. This combination has been clinically proven to be the most effective for converting the sulphur content of the volatile sulphur compounds (VSCs) known to cause oral malodour in the mouth into insoluble sulphides,eliminating the smell completely.
But the advantages don’t stop there. CB12 mouthwash is not only the ideal adjunct to daily tooth brushing and interdental cleaning, but it is also a long-lasting solution that will give your patients total confidence for up to 12 hours.This is once again thanks to the product’s innovative formula that binds the liquid to the surfaces of the teeth for enduring protection.
Giving you complete peace of mind that you are recommending the best product for your patients, CB12 mouthwash has been proven to work more effectively than 18 other leading European mouthwash brands.The solutionalso contains 0.05 per cent sodium fluoride to help prevent decay and strengthen tooth enamel, and it’s available in mint/menthol and mild mint/menthol flavours to suit everyone’s taste buds.
Ensuring added convenience for busy patients, or those who appreciate the reassurance of an on-the-go solution, CB12 is available as a useful mouth spray. CB12 boost offers even more choice – it’s a sugar-free chewing gum that contains zinc acetate to target VSCs and oral malodour, as well as the popular sugar substitute xylitol, which has been shown to reduce cavities.
For any patients who come to you with halitosis, but especially for those who are simultaneously dealing with systemic health complications, anything you can do to alleviate their symptoms will be greatly appreciated by them. Exceeding their expectations by going the extra mile is likely to increase their satisfaction even further. So why not keep them smiling with CB12 White?
The latest product in the brand’s portfolio, CB12 White combines the power of unpleasant breath neutralisation with stain reduction, giving patients a beautiful, healthy and bright smile. Patients need only use it twice a day for two weeks to help remove even tough stains and protect their teeth from future discolouration. The alcohol-free mouthwash is available in soft mint/menthol flavour and, like the rest of the CB12 products, it can be used daily by anyone over 12-years-old.
Making the link
Patients are not always aware that their health conditions could affect their oral health, so it’s important to give them all the relevant information and guidance necessary. Halitosis can be a source of great anguish for some people, and whether it originates from a systemic disease, plaque accumulation, periodontitis,or dentures,there are proven solutions available to give patients back their confidence and their quality of life.
For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk
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Vol. 7, Issue 4, October – December 2015
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