Worry-free Valentine’s Day – Arifa Sultana – CB12Featured Products Promotional Features
Posted by: The Probe 1st February 2019
With Christmas over and the New Year well and truly underway, many of your patients will be turning their attentions to the next celebration on the calendar – Valentine’s Day. Often celebrated with the gifting of flowers, chocolates and cuddly toys alongside a romantic meal, the 14thFebruary is an opportunity for couples to express their feelings for their significant other. It’s also a good excuse for those who are new to a relationship or looking for love to test the field or signify their interest. But it’s not just the date itself that matters; for many the preparation in the run-up is equally as important – particularly in terms of personal grooming.
For new couples and those meeting for the first time especially, getting ready is all part of the dating process. There’s a lot riding on Valentine’s Day after all, and first impressions count for everything! It’s no surprise then, that 31 per cent of women and 30 per cent of men would be willing to splash out £40 to £80 on their date preparations, and that one in five men and 39 per cent of women typically spend between one and two hours getting ready. This is all according to a poll conducted by dating website Elite Singles, which surveyed more than 1900 singles.[i]
The survey also found that 85 per cent of men would trim their beard or have a wet shave in preparation for a date, while 27 per cent would go the extra mile and either have a professional facial or apply moisturiser. For women, make-up (85%), a manicure (50%) and a session at the hairdressers (41%) topped the grooming trends.iOf course, fresh breath is also a key consideration when venturing out on a date; couples and singletons don’t just want to look good for their beau, but feel and smell good too – and for good reason. According to research carried out by the Oral Health Foundation unpleasant breath was judged to be the biggest turn-off by almost nine in every ten people (86%) when looking for a potential partner.[ii]That’s a lot of pressure for new couples and singletons who will no doubt be thinking about that Valentine’s Day kiss! It should come as little surprise then that malodorous breath tops the list of pre-date worries for Brits ahead of outfit selection, looking fat and body odour.[iii]
Luckily for many with plans this February 14ththe fear of oral malodour will be little more than that – a fear; just pre-date nerves. But for one in four, halitosis has the potential to ruin all the hard work put in to make Valentine’s Day a success, if left unmanaged. Indeed, if it doesn’t put their date off – which research suggests it can – unpleasant breath could have such an impact on self-confidence and anxiety levels that it ruins the occasion anyway.
For those that are passed the ‘honeymoon period’ who are more comfortable in one another’s company or even married, halitosis might be less of a big deal. That being said, it is still highly embarrassing, and can have a huge impact on confidence and anxiety levels – especially if a loved one has passed comment on it before. So what can be done?
As a trusted dental professional there are a number of steps that you can recommend to your patients to tackle the issue and ensure they benefit from first class breath. Remind them that a good oral hygiene regimen that includes interdental cleaning in addition to efficient tooth brushing is essential to getting rid of food particles that can linger in the mouth and cause oral malodour. As you know this can also help to curtail the development of gingivitis and periodontitis, which are another leading cause of halitosis.[iv]On top of that, be sure to encourage your patients to keep hydrated. A reduced salivary rate can have negative effects on self-cleaning of the mouth as saliva functions help to keep bacteria at a manageable level,ivso by drinking water patients have a better chance of keeping malodorous breath at bay.
Additionally, you could recommend a high-quality mouth rinse such as the CB12 mouthwash that has been clinically proven to both target and neutralise the volatile sulphur compounds that cause halitosis and inhibit the formation of biofilm. Made using an innovative, patented formula, CB12 could help your patients to increase their hygiene levels and prevent oral malodour, leaving them breath confident for up to 12 hours.
There’s a lot that goes into preparing for a date and for many patients making a good impression is vital. By reminding your patients of steps that can be taken to prevent the embarrassment of oral malodour, they can enjoy Valentine’s Day and any kisses, without any worries.
For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk
[ii]Oral Health Foundation: A ‘healthy smile’ and ‘fresh breath’ are the keys to finding love, according to new research. Published 13 June 2016. Accessed online September 2018 at https://www.dentalhealth.org/News/a-healthy-smile-and-fresh-breath-are-the-keys-to-finding-love-according-to-new-research
[iii]Research by CB12. Bad breath is Brits’ biggest pre-date worry. [Accessed online October 2018 at http://www.cb12.co.uk/blog-post/bad-breath-is-brits-biggest-pre-date-worry/
[iv]Bahadir Uğur Aylikci, Hakan Çolak. Halitosis: From diagnosis to management. J Nat Sci Biol Med. 2013 Jan-Jun; 4 (1): 14-23. Accessed online September 2018 at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3633265/
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