The benefits of the lifetime patient


  Posted by: Dental Design      23rd March 2020

The British Dental Conference and Dentistry Show will once again open its doors to thousands of dental professionals this May. It will feature an array of educational theatres with programmes tailored to different areas of the industry and delivered by industry-leading speakers.

Dr Tif Qureshi will be presenting in the Speciality Interest Theatre. He is well-known for pioneering the Align, Bleach and Bond (ABB) concept, which reflects his passion for minimally invasive dentistry that achieves long-lasting, functional and aesthetic outcomes. He is a founder and Clinical Director of IAS Academy – a global provider of appliances, training and support for ortho-restorative dentistry – as well as a highly respected lecturer across the UK and abroad.

Tif will be sharing his philosophy for treating the lifetime patient during his session at the British Dental Conference and Dentistry Show. He offers some initial insight into the benefits of such an approach, commenting:

“There is an argument that dentists take far more risk by treating new patients not previously known to them with treatments that the patients don’t really understand the benefits of, than treating regular patients they have developed a relationship with over time. It is logical that a patient who has visited for the last decade will be far more trusting of professional advice given to them, than someone who has just met a new dentist. The clinician will also have a good idea of what the patient understands and how they react to treatment. Oral hygiene and treatment recommendations can therefore be tailored accordingly, encouraging better outcomes.

“If all dentists saw their patients and offered personalised preventive advice regularly for a prolonged period of time, next to none of their patients would ever need a full mouth rehabilitation. Clinicians need the confidence to identify potential issues quicker and treat patients sooner.”

Tif’s session in the Speciality Interest theatre will be entitled “Ortho Restorative Dentistry for Every Dentist and Every Patient”. During his lecture, he will ask whether clinicians are focused on treating the right patients at the right time in the right way. He says:

“My lecture at the British Dental Conference and Dentistry Show will explore the idea that using a longer-term approach to patients and building rapport with them, will enable more treatment to be carried out on better educated patients. I will discuss some of the diagnostic processes that clinicians can use to identify the collapse of the dentition. I will also cover how to communicate with patients in these situations for enhanced understanding and cooperation and how to treat these cases at an early stage. Treatment should always be as simple, affordable and non-invasive as possible, which can be achieved by using methods such as simple orthodontics, guidance enhancement and the Dahl Principle.

“Regarding orthodontic treatment, I will consider how good principles, occlusal schemes and correctly planned orthodontic set-ups are essential for functional success. I will share some of my own cases to demonstrate these concepts. Some of these patients were originally treated more than 25 years ago, but they remain stable thanks to effective tooth wear prevention and maintenance of both function and aesthetics. The same approach can be taken by all GDPs for a wide range of their patients.

“I hope delegates will leave the session with an improved appreciation of the lifetime patient – if this approach is taken from the beginning, both the clinician and their patient will benefit in the long-run. To do this, it’s important to identify tooth wear and functional changes due to tooth movement early on. Digital analysis will encourage accuracy and predictability of treatment planning, while also helping to increase case acceptance. I also hope delegates will gain a better understanding of how tooth alignment combined with composite edge bonding can provide a comprehensive approach for aesthetics, functional and long-term stable outcomes.”

Tif will be joined by a selection of passionate and forward-thinking clinicians in the Specialist Interest Theatre, covering a diverse spectrum of topics. Whether you are interested in ortho-restorative dentistry or looking for an update in endodontics, this will be the place for you.

Learning opportunities will be abundant throughout the show for all members of the team. From the BDA Theatre to the BACD Aesthetic & Digital Dentist Theatre, Next Generation Conference, Dental Business Theatre, Hygienist & Therapist Symposium, Dental Nurses’ Forum and much more, there will be something for everyone. Further learning is possible across the trade floor as well, where more than 400 dental suppliers will demonstrate their latest and greatest innovations.

Register for your free delegate place today!


The British Dental Conference and Dentistry Show 2020 will be held on Friday 15th and Saturday 16th May – Birmingham NEC, co-located with DTS.

For all the latest information, visit, call 020 7348 5270 or email

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