Philips Oral Healthcare #habits4life campaign returns for 2020


  Posted by: Dental Design      5th May 2020

Philips Oral Healthcare is a sponsor of National Smile Month and is reactivating is #habits4life campaign for 2020 due to its success last year. This campaign aims to drive the importance and education around three key oral care habits and create ‘habits4life’ so that, on a daily basis, people can take control of their own oral health with the ultimate aim of living healthier lives.

The three pillars of the campaign are:

  1. Visit your dentist – visiting your dentist regularly helps prevent wider issues for both your oral health and ultimately systemic health
  2. Brush your teeth with an electric toothbrush and floss – taking good care of your oral hygiene ensures a healthier mouth and body
  3. Healthy nutrition (reducing sugar reduces obesity/diabetes risk) and introducing ‘Sugar Swaps’ is recommended as a healthy diet leads to a healthier life

Dr Ben Atkins, President of the Oral Health Foundation, commented: “Philips three pillars dovetail with those of the Oral Health Foundation. I applaud the preventive ethos the company is recommending – that developing habits for life is vital if patients are going to achieve both a reduction in levels of decay and periodontal disease. If this also achieves improved knowledge about the systemic risks associated with poor oral health – so so much the better.

“I am working with Philips on a campaign to drive behavioural change in patients as part of a prevent approach which I believe is not only much more ethical and responsible, but is a far more sustainable model for the profession.”

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