Posted by: The Probe 17th May 2020
Arm & Hammer™ toothpastes are low abrasive and contain Baking Soda which is clinically proven to significantly enhance the plaque removal efficiency of toothbrushing compared to products without baking soda.
Arm & Hammer™ Advance White™ deep cleans all areas of the teeth and banishes surface stains for brighter, whiter teeth. It is a low abrasion toothpaste due to the natural ingredient, baking soda, which is clinically recognised to gently maintain tooth enamel.
Used twice a day for 14 days, Advance White™ toothpaste lightens the teeth up to 3 shades. Plus, it has Micropolisher Technology™ for a shiny, healthy smile.
Arm & Hammer™ oral healthcare products are available at Boots, Superdrug, Sainsbury’s, Tesco, Asda and Morrisons throughout the UK.
 Bosma, M. et al. A randomised controlled trial to evaluate the plaque removal efficacy of sodium bicarbonate dentifrices in a single brushing clinical model. BDJ Open 4, 17037 (2018). https://www.nature.com/articles/s41405-018-0003-7#citeas [Accessed 4th December 2019]
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