Oral-B launches television ad campaign for iO


  Posted by: Dental Design      27th August 2020

Oral-B pioneered both the electric toothbrush and connected brushing, and now has unveiled a new TVC to introduce a whole new generation of brushing technology, Oral-B’s new iO. The most advanced toothbrush on the market represents a new era of brushing technology, design and experience that delivers a professional clean feeling every single day.

Oral-B’s iO  transforms brushing from something very functional, into a high-tech focus of beauty and desire, representing a completely new approach to how Oral-B advertises its products. For a sneak peek at the new ad please see here.

This is something that has been replicated across the wider Oral-B product range, with the new brand Vis-ID using a deeper, more luxurious, colour palette and a series of revamped iconic assets that have been updated in line with the brand’s renewed emphasis on advanced technology.

Adam Parker, Brand Director at Oral-B UK & Ireland, says: “Oral-B is recognised as the #1 Dentist recommended brand worldwide and our product performance is appreciated every day by over 17 million British consumers that use our toothbrushes. With the launch of our new TV commercial, we wanted to communicate what makes Oral-B electric toothbrushes so unique: the WOW feeling of a Professional Clean.

“It’s incredibly exciting to air a new commercial that brings together the WOW users feel when they use our products, with superior technology and beautiful design. Despite being a new look and feel for the brand, the commercial delights viewers and Dental Professionals alike. With the new Oral-B TV commercial and the launch of Oral-B iO, the future of toothbrushing is here.”

The TV ad campaign, created by PG ONE New York and PG ONE London first airs on ITV, on Friday 31st August at 7.30PM, and on Channel 4 at 9PM.

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