Waterpik® to launch TV campaign to promote oral health
NewsPosted by: Dental Design 8th September 2020
Waterpik® will be reinforcing our TV presence this November and December to help promote the importance of oral health among the general population.
Working across the TV network to reach up to 15.4 million consumers, the company will be drawing attention to the need for thorough interdental cleaning and offering practical hints and tips to help more people enhance their homecare routines. The campaign will also be highlighting the benefits afforded by the Waterpik® Water Flosser, which is clinically proven to be more effective for removing plaque, reducing gingival inflammation and bleeding than both string floss[i] and interdental brushes.[ii]
To help your patients optimise their oral health at home, why not recommend a Waterpik® Water Flosser and use the TV campaign to further educate your patients in the importance of interdental cleaning?
For more information on Waterpik® products please visit www.waterpik.co.uk. Waterpik® products are available from Amazon, Asda, Costco UK, Boots, Argos and Superdrug online and in stores across the UK and Ireland.
To book a free Waterpik® Professional Lunch and Learn, visit
www.waterpik.co.uk/professional/lunch-learn/
[i] Barnes C.M. et al Comparison of irrigation to floss as an adjunct to tooth brushing: effect on bleeding, gingivitis, and supragingival plaque. J Clin Dent. 2005;16(3):71-7. https://www.ncbi.nlm.nih.gov/pubmed/16305005 [Accessed 31st March 2020]
[ii] Goyal C.R. et al. Comparison of water flosser and interdental brush on reduction of gingival bleeding and plaque: a randomized controlled pilot study. J Clin Dent 2016. 27: 23-26. https://www.ncbi.nlm.nih.gov/pubmed/28390208 [Accessed 31st March 2020]
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