Attending the BACD 21st Annual Conference is a must for dental professionals with a passion for ethical cosmetic dentistry, featuring insightful talks covering the whole spectrum of aesthetic dentistry.
Mark Oborn was a dental technician for over 20 years and is now a champion for communication and online marketing, helping fellow technicians grow their brand. His talk at the Annual Conference, “Stop Competing on Price: How Trust-Based Marketing Helps Dental Labs Thrive”, will feature invaluable tips. He expands:
“The session will be insightful and practical, guiding dental technicians to rethink their approach to marketing in an increasingly competitive landscape. I will highlight the fundamentals of modern marketing, brand differentiation and how to shift a transactional marketing model to one that is rooted in value, empathy and long-term connection.
“I will offer a roadmap for growth, one that provides clear steps to help technicians develop their lab sustainably without working longer hours or lowering prices. Emphasis will be placed on photography, storytelling, content creation and other strategies to increase visibility and build deeper, longer-lasting connections with clients. I look forward to seeing you there.”
BACD 21st Annual Conference
6-8 November 2025
The Lowry Arts Centre, Salford Quays, Manchester
Pre-sale tickets available at bacd.com
