Become a proud supporter of effective and simple interdental cleaning with the new Advocacy Programme with Waterpik™, the #1 water flosser brand recommended by dental professionals.[i]
It’s never been easier to inform your patients on the benefits of high-quality interdental cleaning solutions, and the Advocacy Programme ensures your practice is uniquely prepared to support a wide variety of patients.
From a free CPD module that helps to develop clinical knowledge, to patient brochures and discount codes, everyone in the practice can benefit from the Waterpik™ Advocacy Programme. But to first recognise the benefit of these, it’s important to understand the value a Waterpik™ water flosser has in your patients’ oral hygiene routines.
Waterpik™ is backed by the evidence

As the only water flosser brand to be approved by the Oral Health Foundation, Waterpik™ is seen as a reliable source of support for interproximal cleaning solutions. This trust has been earnt over 60+ years of research and development of high-quality water flossers, driving innovation at every turn.
Now, with 80+ research studies behind the brand, each solution is designed to be tailored to a patient’s unique needs.
This includes the Waterpik™ Cordless Pulse, an affordable introduction to water flossing that ensures effective interdental cleaning can be completed by near enough anyone.
It is clinically proven to remove up to 99.9% of plaque and bacteria from a treated area in just three seconds.[ii] The easy-to-use, portable system accesses interproximal spaces and below the gumline, where brushing alone cannot reach.
The Cordless Pulse is also up to 2x as effective as string floss for removing bacterial plaque and improving gingival health.[iii] Conventional approaches are incredibly technique sensitive, with many patients requiring individualised instruction and reinforcement from the dental professional to see improvements.[iv] It can be difficult for patients to access small spaces with dental floss, but the Cordless Pulse ensures the entire dentition is accessible for a thorough clean.
Know how to help your patients
When a clinician joins the Advocacy Programme, they receive a bespoke welcome kit, with access to a free CPD module (produced with Health Professional Academy) that enables them to develop their knowledge for confidence in every recommendation. “Should water flossing become an integral part of oral hygiene?” ensures dental professionals know how water flossing compares with traditional flossing and interdental brushing, and helps identify benefits for individuals with additional oral hygiene needs.
Advice provided to patients can be supported with dedicated brochures, available in the practice kit which is supplied to all Waterpik™ advocates. This helps patients recognise the solutions available to them, with key clinical benefits available on hand long after the appointment is over
Patients can access discounts on leading Waterpik™ water flossers, with access to some of the best deals year-round. A unique code provided to each advocate also allows the practitioner to earn points as their patients select effective water flossers, which can be redeemed for rewards – meaning everyone benefits!

Recommended by clinicians
Julie Deverick, renowned dental hygienist and Past President of the British Society of Dental Hygiene and Therapy, says “As a dental hygienist I recommend that all my patients clean between their teeth on a daily basis so that they can disrupt that plaque bacteria. Often many don’t, or they have an ineffective technique.
“The Waterpik™ water flosser is so easy to use compared to some of the traditional flossing methods, and my patients are definitely enjoying using it on a daily basis. I’ve also found that there is an improvement in their oral health, which is why I don’t hesitate to recommend the Waterpik™ water flosser.”
To learn more about Waterpik™ solutions, and how you can join the Advocacy Programme, simply visit the website today.
For more information on WaterpikTM water flosser products visit www.waterpik.co.uk. WaterpikTM products are available from Amazon, Costco UK, Argos, Boots and Tesco online and in stores across the UK and Ireland.
[i] Based on 2025 independent survey of Dental Professionals; among those who recommended branded water flossers.
[ii] Gorur, A., Lyle, D. M., Schaudinn, C., & Costerton, J. W. (2009). Biofilm removal with a dental water jet. Compendium of continuing education in dentistry (Jamesburg, NJ: 1995), 30, 1-6.
[iii] Rosema, N. A., Hennequin-Hoenderdos, N. L., Berchier, C. E., Slot, D. E., Lyle, D. M., & van der Weijden, G. A. (2011). The effect of different interdental cleaning devices on gingival bleeding. J Int Acad Periodontol, 13(1), 2-10.
[iv] Basali, D. H., Hong, I., Finkleman, M., Dragan, I. F., Gyurko, R., Uzel, N. G., & Levi, P. A. (2023). The Effect of Dental Flossing Instructions and Technique on Interproximal Bleeding: A randomized control trial. American Dental Hygienists’ Association, 97(4), 36-45.