After more than 135 years of trusted performance and engineering excellence, W&H is entering a defining new phase in its evolution. Long recognised for its quiet confidence and reliability, the company is now sharpening its focus on innovation, design and connected digital solutions as dentistry accelerates towards a more integrated, digital-first future.
This next chapter reflects a renewed intent from W&H — to show up differently for the profession, with greater transparency in design, more intuitive digital workflows and a stronger focus on how technology can support confident clinical decision-making. That vision is brought to life through the launch of the Seethrough portfolio, W&H’s new imaging ecosystem.
Designed as a fully connected environment, Seethrough brings together extraoral and intraoral imaging within a single digital space. Rather than treating imaging as a standalone step, the portfolio is built to support a more cohesive clinical journey, from scan to planning and onwards through treatment. It reflects W&H’s long-standing mission that ‘People have Priority’, placing clarity, usability and trust at the centre of digital innovation.
Leading the range is Seethrough Flex, the hero system designed for practices seeking high-performance imaging in a compact, contemporary format that suits modern clinical environments. Alongside this, Seethrough Max offers the same advanced features and benefits, with the added option of a larger field of view. Supported by complementary intraoral systems and the Seethrough Studio software platform, the portfolio creates a connected space for scanning, visualising and planning that enhances both clinical confidence and workflow efficiency.
The distinctive aesthetic of the Seethrough range signals a new design ambition for W&H, while next-generation engineering underpins its imaging performance. Integrated digital workflows help streamline diagnostics and support smoother decision making, enabling teams to work more efficiently without compromising quality of care.
At the heart of this digital workflow is the integration between Seethrough imaging systems and Implantmed Plus II, aligning imaging and surgical protocols through W&H IoDent, the company’s cloud-based data platform. This connectivity allows treatment information to move securely and seamlessly across the workflow, supporting clinical confidence, clearer planning and robust data protection.
W&H explored this new digital direction at its recent Clearly Connected Seethrough launch event in Manchester. Designed as an immersive showcase, the event brought together media, partners and key voices from across the profession to experience the Seethrough portfolio and the connected workflows that underpin it. It marked an important moment for W&H as it shared its evolving identity and future-facing ambition with the industry.
Jon Bryant, Managing Director of W&H UK, said: ‘W&H has been trusted by clinicians for generations, and we want to build on that trust by shaping a future where solution-led workflows are central to patient care. The Seethrough portfolio strengthens our brand while introducing new levels of image clarity, connectivity and design to digital dentistry. It reflects a confident and connected W&H that continues to move the profession forward.’
Clinicians are already seeing the impact in practice. Dr Vivak Shah, Principal Dentist at Saving Smiles, has been using Seethrough Flex for the past eight months. He said: ‘The Seethrough Flex has been a vital addition to our implant and orthodontic workflow. It is intuitive, looks great in the surgery and has been very well received by patients.”
He continued: ‘The Seethrough Flex has improved our clinical workflow, improved patient education and case acceptance, plus reduced timeframes for delivering dental care.’
As digital dentistry continues to evolve, W&H is strengthening its role as a long-standing partner to practices, building on its trusted foundations with high-quality, connected and future-ready solutions. By combining advanced imaging, integrated workflows and thoughtful design, the Seethrough portfolio sets a clear foundation for what comes next.
Be prepared for the future and Clearly Connected with W&H.
