Dental pain can be an extremely disruptive experience in a patient’s life. It affects concentration, sleep, eating, and the ability to relax.[ii] And it rarely arrives at the most convenient time. Whether it pain caused by a cracked tooth making itself known during a busy weekend, sensitivity flaring up after a cold drink, or the dull throb of an abscess building, patients need something that really works – and works fast.
This is where Orajel comes in. The UK’s best-selling toothache brand,[iii] Orajel Dental Gel delivers targeted, localised relief at the site of pain in just two minutes[i], giving your patients the fast-acting solution they need to manage their discomfort while they wait for their treatment.
Topical relief
Orajel is backed by evidence. Benzocaine, the active anaesthetic ingredient in Orajel, is a very well-established local anaesthetic that works by temporarily blocking the nerve signals responsible for pain at the point of application.[ii] It does not require swallowing, it does not interact with systemic medications in the way oral analgesics can, and it delivers its effect precisely where it is needed.[i]
Orajel Dental Gel contains 10% benzocaine,[iv] offering highly effective pain relief for a wide range of common dental issues: from a broken tooth to sensitivity after a restoration, benzocaine can ease discomfort fast.
And when it comes to those suffering from more acute pain, Orajel Extra Strength contains 20% benzocaine,[v] delivering greater relief with the same rapid two-minute action. Two strengths, one trusted brand, means the right option is available for every patient, every time.
Dental pain presents across a wide spectrum of causes and intensities, and the triggers your patients describe will vary. Temperature sensitivity is among one of the most common triggers: patients whose pain flares up in response to cold food and drink. Orajel provides fast[i] for acute episodes such as these, buying more time without extreme discomfort as the patient’s underlying issues are investigated.
Hormonal fluctuations are another trigger that goes unappreciated. Changes in oestrogen and progesterone levels, whether associated with the menstrual cycle, HRT, menopause, or other hormonal shifts, can heighten gingival sensitivity, and increase susceptibility to dental discomfort.[vi] When patients experience tooth or gum pain that seems to vary with their hormonal cycle, Orajel offers a practical, reliable option to manage those episodes as they arise.
Pain following dental procedures is equally well managed by Orajel. Post-treatment sensitivity, discomfort from a new restoration, or irritation following an extraction can all leave patients reaching for pain relief solutions in the hours and days after that appointment. Recommending Orajel as part of your post-treatment advice is a simple way to significantly improve the patient experience, keeping them confident and relaxed about the care they have received.
Recommend Orajel
The most powerful thing you could do for a patient experiencing dental pain, in the time leading up to treating the underlying cause, is give them something that enables them to take back some control of their symptoms in the moment. Dental pain can be debilitating. Orajel provides a solution. Fast-acting,[i] targeted, and trusted by patients across the UK,[iii] it’s the recommendation that bridges the tough gap between pain and treatment.
It’s an easy recommendation to follow. Both Orajel Dental Gel and Orajel Extra Strength are available without a prescription. At 10%iii and 20%iv benzocaine respectively, there is an option for every patient. Two strengths, two-minute action.[ii]
For essential information, and to see the full range of Orajel products, please visit https://www.orajelhcp.co.uk/
[i] Dabiri D, Harper DE, Kapila Y, Kruger GH, Clauw DJ, Harte S. Applications of sensory and physiological measurement in oral-facial dental pain. Spec Care Dentist. 2018;38(6):395-404. doi:10.1111/scd.12323
[ii] Circana Unit Sales, MAT TY vs. YA, Total Coverage, 52WE. 06.04.2026 For verification please email ukenquiries@churchdwight.com
[iii] Orajel Dental Gel. Summary of Product Characteristics. Available at: https://www.medicines.org.uk/emc/product/1230/smpc
[iv] Orajel Extra Strength. Summary of Product Characteristics. Available at: https://www.medicines.org.uk/emc/product/1231/smpc
[v] Lopes Cardoso I, Fryde M, Guimarães MI, Leal F. Impact of female hormonal changes throughout life on oral health: A scoping review. J Dent Sci. 2026 Jan;21(1):31-48. doi: 10.1016/j.jds.2025.09.016. Epub 2025 Oct 15. PMID: 41585155; PMCID: PMC12826029.
